Because I am in the business of helping therapists and other wellness professionals try to figure out what exactly their clients are typing into Google searches, I do a lot of keyword research. Today, I’d like to show you the first thing I do when I am researching keywords.
I have found that most clients are typing in the issue they’d like to address, the type of practitioner they’d like to see and the city or neighborhood they’d like to see the practitioner in.
For example, a Google search might look something like the following:
- “codependency therapy portland”
- “fertility acupuncture denver”
- “back pain massage therapy omaha”
The best way to rank highly for these keyword is to create specialty pages about these topics. I always recommend coming up with three to six unique keyword for each page and each specialty page should be specifically targeted for those keywords.
If you don’t know what keywords your clients are typing into Google, then this 5 second trick will provide you with actual searches that your clients are performing. For instructions, watch the short video below.
Once you have collected your new keywords, tie them directly into your content. If Google sees that you are answering questions that people are searching for, then your website will start moving up in the rankings as folks continue to search for those terms.
Remember, it’s not enough to simply place those keywords on your website. You’ll need to create quality content about those keywords. So answer common questions about the keyword topics and display how knowledgeable you are.
I have performed keyword research of the most searched for mental health issues. Download the keywords here and integrate them into your website.