If you’re a counselor, massage therapist, acupuncturist, naturopath or other type of wellness provider, the picture you use for marketing purposes is very important. First of all, it’s always a good idea to put a photo of yourself on your website (typically on your homepage or about page). It creates an emotional connection and establishes rapport with your potential clients.
Thanks to the online healthcare directory I own and operate, I have collected powerful data about which photos perform well and which don’t. I am pleased to share the most important factors to consider when taking a photo of yourself.
Follow these 9 easy tips to harness the power of the photo you use in your online marketing to get more clients!
No extreme close-ups or full-body shots. Photos that are somewhere in between work best. Headshot’s that include part of your chest, shoulders and neck tend to be the most successful.
Clients respond best to outdoor photos. So go outside, when it’s sunny, and start shooting. Make sure that you have something green and natural behind you. Don’t stand in front of a lamp post or office building.
Natural light is important. If you decide to stay inside, say in your office, make sure there is natural light and that you’re not under some ugly f luorescents. Artificial light makes you look like a zombie.
Make sure your photo has good contrast. Good contrast means that the picture is sharp in the foreground and a little blurry in the background. Contrast helps convey emotion and engages viewers by drawing them into the shot.