Practice Academy

I am super excited to announce that I have started work on a new mental health directory, specifically for Bay Area therapists. As you may already know, a few years ago my team and I created Portland’s number one mental health directory. It grew incredibly fast and is now the primary way people in Portland find a counselor. Thanks to the overwhelming positive feedback I’ve gotten on portlandtherapycenter.com, we have decided to create a new unique therapist directory for the Bay Area. You can learn more about the project at therapyden.com. We plan on launching the new directory in [Continue Reading »]

I was recently interviewed by the very talented Kat Love from katlove.com. Kat specializes in creating websites for therapists. She also has a killer blog with tons of free tips and resources that can help you design and optimize your website to convert more visitors into regular clients. I highly recommend you check it out. Kat interviewed me to find out what therapists and wellness providers need to do in order to rank higher in Google search results and attract more clients online. What we cover: What SEO will do for a therapists online marketing Should you perform your own [Continue Reading »]

Getting visitors to find your website is half the battle when trying to fill up your caseload.  Once they land on your site, they need to feel inspired to reach out to you and make an appointment. And that can be harder than you may think.  However, with a little bit of strategic work, you’ll have a better chance of converting a visitor to your website into a regular client in your practice.  Here are three tips to improve your chances. Add calls to action One of the most frequently omitted things on a website is clear calls to action on every single page.  Your goal is to have people reach [Continue Reading »]

As a mental health therapist, for the last 10 years I have had a full caseload and a filled up waiting list. When I first filled up all my appointment slots I was still scared that eventually, as my current clients started to end therapy, I would go back to living in anxiety about where and when my next client would come from. I remember when I was first starting my practice I had absolutely no idea how to market myself. And I don’t think I even realized that until I opened up my practice. I had signed up for all the therapist directories, made a website and told all my therapist buddies [Continue Reading »]

Because I am in the business of helping therapists and other wellness professionals try to figure out what exactly their clients are typing into Google searches, I do a lot of keyword research. Today, I’d like to show you the first thing I do when I am researching keywords. I have found that most clients are typing in the issue they’d like to address, the type of practitioner they’d like to see and the city or neighborhood they’d like to see the practitioner in. For example, a Google search might look something like the following: “codependency therapy portland" “fertility [Continue Reading »]